Show up when they search for a salon near them
People search for hairdressers, salons, and barbers on Google every day. If your salon doesn't show up, someone else's does. We fix that.
Why most salons don't show up on Google
Google decides which salons to show based on three things: relevance (does your site mention what they searched for?), distance (are you nearby?), and prominence (do you have reviews, a proper website, and a complete business listing?).
Most independent salons fall down on relevance and prominence. Their website doesn't mention the services people search for, their Google Business listing is half-finished, and they've got four reviews from 2019. The chain down the road ticks all three boxes, so they show up first.
The good news: local SEO for salons isn't complicated. You don't need to blog three times a week or build backlinks. You need the basics done well and done consistently. That's what we do.
These are the searches that bring you clients
People who type these into Google are ready to book. If you show up, they click. If you don't, your competitor gets the call.
What we actually do
Google Business Profile
We set up and optimise your Google Business listing so you show up in the map pack when someone searches "hairdresser near me." Photos, reviews, opening hours — all done properly.
Local keyword targeting
We find the searches your ideal clients are actually typing — "balayage Clapham," "barber Shoreditch," "nail salon Kensington" — and build your pages around them.
On-page SEO
Title tags, meta descriptions, heading structure, image alt text, internal linking. The stuff Google looks at to decide whether your page is relevant. We get it right.
Review strategy
Google ranks salons with more reviews higher. We help you set up a simple process to ask happy clients for a review — no awkward conversations, just a link after their appointment.
Technical foundations
Fast page loads, mobile-friendly design, structured data markup, secure HTTPS, proper sitemaps. The technical boxes Google expects you to tick.
Monthly reporting
You get a plain-English report showing where you rank, how many people found you, and what they did when they got to your site. No jargon, no fluff.
What we don't do
We don't promise you'll be "number one on Google" — anyone who guarantees that is lying. We don't stuff your pages with keywords or buy dodgy backlinks. We don't send you 40-page reports full of graphs nobody reads.
What we do is the boring, methodical work that actually moves the needle for local businesses: clean up your listing, fix your website, get you more reviews, and make sure Google can see what you do and where you do it. It's not glamorous, but it works.